Dubai Monopoly: How an elite school earned a spot on the board among Dubai’s iconic landmarks

      Published on Wednesday, 6 November , 2019      125 Views     
Dubai Monopoly: How an elite school earned a spot on the board among Dubai’s iconic landmarks


Mystery surrounds the inclusion of a Dubai school in the city’s version of the popular board game Monopoly, which was launched at a ceremony in the Burj Al Arab on Monday.



Nord Anglia International School takes its place on the ‘map’ on the red squares, in between Global Village and Dubai Opera, in what a previous press release described as “iconic locations around the city”.

Locations selected include Atantis The Palm, Mall of Emirates, Jumeirah Emirates Towers, as well as Dubai Frame, Madinat Jumeirah, Dubai Marina and Burj Khalifa. The Dubai Mall, the second largest mall in the world, and the Palm Jumeirah were not featured.

The top spots, usually reserved for the salubrious areas of Park Lane and Mayfair in the original UK version, are taken by Bluewaters and Burj Al Arab.

Arabian Business contacted Nord Anglia International School, who said they had “a few” meetings with the development team behind the Dubai Monopoly board where they were given the opportunity to showcase what they offer.

However, the public relations officer for Monopoly, Caroline Salas-Tapia, from 6W Agency, could not confirm how many other schools were “interviewed” and said the selection process which led to Nord Anglia being selected for inclusion was “confidential”.

Dan Taylor, global head of sales, Winning Moves, the manufacturers of the official Dubai version of Monopoly, under license from American owners Hasbro, told Arabian Business:

“We have created a game that has hopefully captured a little bit of everything about Dubai; the history, the global landmarks, retail, education, attractions, local treasures.

“We create editions like this all around the world and position locations on the game board to match the need for enjoyable game play, it has nothing to do with something or somewhere being more valuable than another (Nord Anglia will set you back 220 monetary units on the game, more than Mall of the Emirates).



“The game celebrates Dubai’s past, present and future and highlights everything that is great about Dubai. We’ve been overwhelmed with the positive response to the game and we hope it is something that the people of Dubai can be proud of and enjoy playing for many years.”

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Category Life | 2019/11/06 latest update at 11:35 PM
Source : Arabian Business | Photocredit : Google
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