After Switzerland and London, Nous is flying to Dubai.
The minimalist 1,000-square-foot space mirrors the aesthetic of the inaugural Nous boutique, opened by two former Colette staffers on the Rue Cambon in Paris in January 2018.
Nous is the brainchild of Sébastien Chapelle, who helmed Colette’s high-tech and watches department for 14 years, and Marvin Dein, who was in charge of the streetwear and sneakers for nine years, before the store closed in December 2017. The two founders have since left the team.
In December 2018, Nous unveiled its international expansion with the support of its primary stakeholder, Swiss private equity firm 21st Luxury: it opened two stores in Switzerland, a 900-square-foot boutique on the duty-free side of the Geneva airport, and a store in the city center.
A concept store in London followed a year later, located on Dover Street in Mayfair, as well as a second Parisian space, sitting just opposite the inaugural boutique on the Rue Cambon.
Nous has its sights set on Miami next, with a store to open in the coming months.
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