At the Retail Congress MENA 2019 held in Dubai, industry leaders shed lights on the latest trends, technology and innovations shaping the retail journey.
“I am very interested in what is happening in Latin America and I think (in) Brazil there is an awful lot of quite smart investment,” he added, noting that he thinks Europe is being a bit slow.
The report also notes that the growing trend of rising technology adoption in the industry can be associated with the need for streamlining retail operations, minimising efforts, and increasing revenue mostly for e-commerce retailers.
The application of artificial intelligence (AI), big data and analytics will enable businesses with a data-driven model by expanding the types of data that can be analysed and raise the level of sophistication of the resulting insight, according to the report.
Owen Farrow, Leader Consumer Industry at IBM Middle East told Zawya on the sidelines of the event that the UAE particularly is becoming a more common place to talk to people about AI and stands out for leading with experience.
“UAE for such a long time has been saying that the shopping experience is more than simply provision of retail, it’s the provision of entertainment, it’s the provision of all sorts of surrounding products and services,” he said.
“In UAE I think there is always been this strong focus on experience,” he added, noting that every new mall seems to offer a better experience than the one opened before it.
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