Toys ‘R’ Us, the international children’s toy retailer, which closed down in the UK earlier this year, has launched a new e-commerce website to drive Middle East sales.
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Launched by franchisee Al-Futtaim in 1995 in Dubai, Toys ‘R’ Us MENA is now present in 19 locations in the MENA region. To support its growth and deliver omnichannel capabilities to its customers, Al Futtaim Group has now sought to launch the new toysrusmena.com website, a statement said.
The new e-commerce site also includes a special gift finder, allowing customers to search for presents based on the age of the child and allocated budget. Additionally, customers can pay online using Samsung Pay.
Astound Commerce UK managing director Terry Hunter, said:
“This is an exciting double first for us. Our first project to go live in this market since launching our Dubai office last year, and the first time our team has integrated both Salesforce Commerce Cloud and Marketing Cloud in a single project.”
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