UAE conglomerate Al Fahim Group has partnered with renowned chef Marco Pierre White and his UK business partner to form a business that will promote Pierre White’s franchised restaurants in the UAE market, and beyond.
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The new partnership will open two new venues in Abu Dhabi – a Marco Pierre White Steakhouse Bar & Grill at the end of 2018 and a New York Italian, which is expected to open in March 2019.
Jihad Hazzan, chief operating officer of Al Fahim Hospitality, and Elias Madbak, managing director of RMAL Hospitality, will work closely with the newly formed business to expand further the group’s seven brands within its portfolio around the world.
The brands include Marco Pierre White Steakhouse Bar & Grill, New York Italian, Bardolino Pizzeria Bellini & Espresso Bar, Wheelers of St James Oyster Bar & Grill Room, Marconi Coffee & Juice Bar, Mr White’s English Chophouse and the new Koffmann and Mr White’s English French Brasserie, which launched in Bath, UK in October 2018 with Pierre Koffmann working alongside Marco once again.
Jihad Hazzan, COO of Al Fahim Hospitality said:
“I have known Marco Pierre White for years and he is widely regarded as the ‘godfather’ of modern cooking, is hugely respected and is one of the most globally recognised names in the catering sector. After our successful expansion into the UAE, we’re now looking forward to developing partnerships for other regions.
“Black and White Hospitality has a very strong portfolio and its business model of aligning the restaurant brands with hotels is one that has proved very successful in the UK.
“We’ll now look to take that model further, using Marco’s belief of ‘creating restaurants that offer affordable glamour’, further afield.”
Black and White Hospitality is approaching the opening of its 50th venue in the UK and is keen to expand further.
Nick Taplin, chairman and CEO of Black and White Hospitality said:
“Not only is he well-known because of his success as a chef and restauranteur, Marco’s international presence has grown further following appearances on TV shows such as Master Chef Asia, Master Chef Australia and also Hell’s Kitchen Australia.
“It therefore makes sense for us to expand our reach outside of the UK where the potential is almost limitless. To be at the start of a journey as exciting as this makes me very proud and gives me the opportunity to take the MPW franchise model onto a truly global platform.”
RMAL Hospitality also holds the franchise rights to Wagamama in the UAE, Trader Vic’s in Dubai.
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