The new hotels represent the first tranche of a broader strategy to open 30 Choice-branded hotels to the Gulf kingdom, Hotelier Middle East reported on Thursday.
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The announcement follows the previously signed master development agreement with an affiliate of one of the largest tourism and travel companies in the Middle East, Al-Tayyar Travel Group.
All seven hotels will be operated through hotel-management agreements between CHME Ltd, a subsidiary of Al-Tayyar Travel Group, under a master license agreement with Choice Hotels.
Four of the hotels already are under construction and expected to open beginning in the third quarter of 2019.
Choice Hotels president and CEO, Patrick Pacious, said:
“International growth remains a key strategic focus for Choice, and the kingdom presents an attractive market for expansion. We are proud to leverage our decades of mid-scale experience to bring more hospitality options that travelers desire to the region.”
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